Trina Peckenham of Reno Hair Extensions on Specialization, Finding Your Why, and Embodying Integrity

Trina Peckenham, a seasoned professional with over 30 years of experience, discusses her journey to specializing in hair extensions. Trina also advises aspiring specialists to find their "why" and invest in themselves through education, highlighting the importance of passion and connection with clients for success.

Matthew Landis delves into Trina's decision-making process regarding the type of hair extensions she offers, acknowledging the complexity of the field and Trina's dedication to choosing methods that align with her values of scalp health and natural aesthetics. Trina's integrity shines through her commitment to honest communication with clients, even if it means admitting when a service isn't suitable, ultimately prioritizing their satisfaction over financial gain.

Trina and Matthew chat about various aspects of building and maintaining a clientele, including proactive marketing strategies and the importance of embodying one's business values in every interaction. 

Trina also shares insights into her daily practices for personal growth and business success, emphasizing the significance of maintaining balance and nurturing relationships. She credits her faith as a guiding force in her life and business decisions, highlighting the importance of integrity and authenticity. 

Looking ahead, Trina envisions another decade of serving clients with passion and dedication, with potential retirement plans centered around continued exploration and engagement within the industry. Through her story, Trina exemplifies resilience, integrity, and a relentless pursuit of excellence in her craft.

Transcript

Matthew Landis: 0:00

Welcome to the VIP suite. The podcast exclusively designed for independent beauty, health and wellness professionals. Brought to you by image studios the luxury leader in the Salon Suite industry. I'm your host industry expert and certified business coach Matthew Landis. Each episode will bring you insightful interviews with solo entrepreneurs who forge their own path to greatness. From sharing inspiring stories of triumph to practical tips and strategies for growing your client base and building your brand. This is the place to thrive and take your business to the next level. Joining me on the VIP suite today is Trina Pakenham of Reno hair extensions and image studios in Reno, Nevada, and I'm so excited to have you here.

Trina Peckenham: 0:44

I'm excited to be here. Thank you.

Matthew Landis: 0:46

I've been stalking you a little bit on Instagram, I've been looking at your website because you know that's what I do. And I love your work. I love your your passion and dedication. I love that you have chosen a specialty that this is really important to you. So can you tell our listeners a little bit about what it is that you do?

Trina Peckenham: 1:05

So I specialize in hair extensions, I only do a beaded weft foundation. There's several reasons why I chose that personal reasons are that I just like the way that it looks. My number one reason for doing it is just helping women feel more confident about themselves. That's important to me. The other part is maintaining scalp health within that a lot of people are scared to do hair extensions and get them installed because they are they hear oh, hair loss, it breaks your hair, it ruins your hair. Are there methods out there that do that? Absolutely. But a lot of it comes from just knowing the correct way to do it and install it and making sure that they have enough density that you're not putting. So those are just a couple of things that reasons why I wanted to start doing extensions only I do do hair color and haircuts only if they have extensions in if those guests choose to take the extensions out that are for them to my other co workers within image and how long have you been specializing specializing I started in 2018. And I've been doing hair since 1990, straight out of high school. And you've been doing hair extensions for how long I've been doing hair extensions almost six years never wanted to do it. They didn't. They didn't speak to me, the hair itself was so fake looking. And I just did not want my name on that whatsoever. One of my co workers that I used to work with she actually kind of got me started in it one of her friends couldn't make it to some education that she was going to and said, Hey, you want to go and I thought, I don't know if I want to do the hair extension game. But if I learned something from the business aspects, you know, there's always something to learn. So I said, Sure, yeah, not a problem. So I went and it was life changing for me and br got me to be so confident in myself that I could run a successful business that I had to overcome my own insecurities in order to provide that service for somebody and get in touch with their insecurities, too. And just find that common ground that we can come together and build and get some security within ourselves.

Matthew Landis: 3:17

Oh my gosh, there's so much to unpack there. You know, I think a lot of what really holds any of us back right is fear. Yeah, what made you decide to specialize?

Trina Peckenham: 3:25

So I wanted to specialize, I would say I was at a point in my career, where I wanted to do something different. I did not want to leave the industry whatsoever. I love the industry. It's it's everything. And to me, that community of it social everything. Like I said, when I was given this opportunity with my co worker to go to this event that just opened my mind to what's possible. Obviously, the money is great, but it didn't really have anything to do with that. And it's about doing something different within the same industry that I've been in for over 30 years. What would you say to our pros that are listening that want to specialize, but they're afraid to take that leap? Whether they're a hairdresser or a nail artist, or an esthetician you know, we have a very diverse skill set at image studios. But what would you say to those people that are afraid of taking that next step in their career, do your research, find out your Y for me, my Y was I was starting to have grandchildren and my my daughter had moved to Texas and I wanted to be able to see them and be a part of their life. The only way I knew how to do that was to be able to have a schedule that would allow me to go visit you know, say for five days or whatnot. And obviously that the money is better. That was kind of my why and I think when once you find your why that passion follows it and that drive is there. But I can't stress enough that so many people are wanting to get into extensions just because of the many aspects. It's more than that and understanding what the extension is due to that individual, and what it can provide, and it's just more than adding hair and they get the care, it is definitely a confidence booster and whatnot. And understanding, if you have that type of communication, you have to really connect with your with your clients. And if you don't connect, you're just not going to be as successful as you could be. For me investing, I've invested over almost $30,000 in myself, you know, to get me to where I can specialize. And people are like, Oh, my gosh, I can't do that. And you can, you're investing in yourself. And that's huge. I never thought investing in education ever was a waste of money. You know, I always learned something, I always came back inspired to do more. And so every dollar that I spent on education, I feel like was well worth it well, and not only do you walk away, maybe maybe even not learning something, maybe learning something and not what to do, there's always something to be taken away from, I learned that because early on in my career, I was color educator, and I was a color specialist. That's how I bought into the role of being a color specialist was straight out of beauty school, I was scared of hair color, it was very intimidating. Women are intimidating, you know, I for so long, I just wanted to do men's haircuts because it was safe, you know, can't mess that up. And even if I do, it's, you know, two weeks, and they're good, you know, kind of thing. But um, so I decided that for me, in order to come over that fear and insecurity, I needed to learn it and teach it.

Matthew Landis: 6:33

Oh my gosh, I love this so much. Because that's sort of how I've tackled a lot of things over my career. You know, when I worked in Atlanta and Miami Beach, they made you specialize at the salon that I worked in. And so I actually chose hair cutting, because that was the weaker side of my skill set. So I forced myself to do something that I was uncomfortable, absolutely doing. And then when I went independent, and I started doing both again, I couldn't incorporate the stuff that I love that I was more naturally gifted at which for me was color. And then I had I had strengthened this weaker side of my skill set. I don't think I was ever the best hair cutter in the world, they'll be honest. But I was good, right? And I could cut hair to show up the stuff that I really loved, which was great. Yeah. So how did you sort of land on the type of hair extensions, that's the thing for me, sometimes there's too many choices. And one of the reasons I never had hair extensions was because I just didn't know where to begin. There's so many different kinds of hair extensions, like how did you decide which ones you are going to provide? And which ones do you provide.

Trina Peckenham: 7:39

So like I said, previously, you know, with the whole YouTube thing, you know, I give that credit into the sense of researching and doing different techniques and seeing which ones speak to me and that are going to follow along with my beliefs, which is scalp health and you know, not losing hair. Our goal with hair extensions is to allow our hair to grow, get healthier, get thicker, all those things. For me, that's not putting anybody else methods down. But for me, I just felt like the beaded method create. Basically what that is, is I create a track utilizing the client's hair securing with beads, there's about might say 10 points of contact, and then I apply a left of hair to that foundation. And so that in and I just felt that, to me, it was a very natural looking and comfortable. That's my other thing is I do everything on myself first before I even offer it to my clients that goes with even the type of hair that I choose to use in my service. I do pride myself in this that I don't feel like enough people do is utilizing different types of hair to match the client's natural texture, their density, all those things. Because when brand isn't going to work on everybody. And that's when you can see that it looks artificial. And I'm not about but in something that looks fake on my clients. If it doesn't look good, I take it out and give them a refund, because it's not going to happen.

Matthew Landis: 9:12

I love that integrity to owning when it doesn't look good, because we've all had to swallow our pride totally. And I've heard over the years, I've worked with people who clearly weren't able to give the client what they wanted, but made excuses for it. And I kept quiet because it wasn't my business. But part of me is like it's your fault. Right? I'd love that. You'd take ownership of it when you don't feel like it looks right, because I've had to do that before with hair color. Where I'm like, I'm sorry, this does not look right. You know, I hate to make you stay longer. But I would really like the opportunity to make this right.

Trina Peckenham: 9:49

Yeah, you know, I mean, last week I had two guests. I'm actually going in today on my day off, because last week I was doing her move up. I take her hair out and it's, It just didn't match there, I knew that I couldn't do any kind of Tony any color work to correct it, it was just time for new hair. I just was like, I'm not putting this back in, I'm so sorry. But you have to come back, we're going to order you new hair, and you're going to be so grateful that you did that. And I would show them why, you know, I'd hold it up, I'm like, this doesn't match you at all. Either. If you like this orange color of your extensions, I can alter your color to make it match. But usually, that's not how they want it. You know, I It's always the worst feeling in the world when something doesn't, or it feels like the worst feeling in the world when something doesn't really work out. But it feels really good to have the opportunity to make it right. And to let them leave with something that you are proud of well, and you know, they respect me more for having their back, I want them to live their best. Not only is it my name and my product being walking around, but it's also they're not going to feel good. If there's blonde like this, and then orange on the bottom. I mean, clearly, you know, and they pay good money for that. That's why I say it's more about just the money. I mean, you have to have this passion and you have to care, you have to care what they're walking out looking like you're just doing it just going through the motions, you need to check yourself and you're not going to be successful. Well, I don't think you're gonna feel good about what you do.

Matthew Landis: 11:21

So let me ask you a question. What are you most proud of?

Trina Peckenham: 11:24

I would say my personal growth, my personal growth is huge. Like I said, I mean, I learned a lot about myself going to NBR. And they really get you into knowing who you are, what things you need to let go of, in order to get past certain obstacles with my faith. Also, you know, I'm proud of that, and just having that a part of my every day, even though I'm a control freak, which is why I went into image studios and opened my own business, I have to have systems in place in order to succeed and NBR also taught me that too, you know, they they do, where does it body being business and balance. And if you don't have those for your every day, how do you move forward?

Matthew Landis: 12:10

Okay, now you're gonna have to tell us how to embody those or incorporate those every day. This is a common theme a lot with a lot of our

Trina Peckenham: 12:14

Body is doing something for yourself, right? Whether it's meditation, it can be working out running or anything like that. Your being is getting your mindset right for the day. That could be once again, meditation. I personally do podcasts every morning. I don't I'm not on them. I listened to them. Whether there's faith based or I listened to like Brett Seva, I listen to her every Monday. She's frickin amazing, you know, and she just gets me on point at my let I love him. He's great. He's kind of a life business type of thing. And he's just I like real people, because that's who I am. I'm the same in the salon as I am outside. Another one is, obviously I love Sam Villa, you know, anything that's going to motivate me. That's what that is business. Same thing. What do I need to do today? In the morning, everything's done in the morning, to set my business up for success. If my mind's not right, I'm not going to be right. Obviously, that's where I take time for myself with my faith. And just really, you know, I was blessed with the ability to have people, you know, make people feel good and data. And that's where I focus on that. So what do we got, we got body being business, and balance, balance, balance means just making sure everything's good in your life. You know, if you wake up, and you're like, gosh, you know, think of so and so that you haven't talked to in a while, send them a text, right? Hey, thinking of you, that's all they need, is creating that balance. Because if you wake up and you have that thought of, gee, I wonder what they're doing, and you don't clear it, then how do you move forward to have the best podcast guests and the most successful people I've ever met. business day. These are practices that most of those people incorporate for me. And I think for a lot of these people, including you, it sounds like starting your day off the right way. Ensure you take time for yourself, meditate, walk, whatever it is, listen to a podcast, whatever, it's going to inspire you. For me, that also means what not doing. And for me, that means not picking up my phone, not reading the news, not getting on Facebook, not getting on Instagram, letting those things wait. I've taken care of me first. And then I love the way that you go throughout your day. And this kind of circles back to when you were talking about remembering your why when you talking about balance. None of this really matters if we don't take care of the other parts of our life that bring us joy, and the people that that love us and that we love back. So remembering why you're doing it is really important. I think especially on those days when you just want to pack it in and quit. You know, we've all had those days. You know, it's interesting, though, honestly, out of my 30 years. I can probably say maybe one or two days I've ever thought that that is

Matthew Landis: 15:00

Incredible. So why do you think that is?

Trina Peckenham: 15:02

I don't really know. I mean, I guess the first thing that comes to my mind is just once again, making sure that I show up every day. And if I'm showing up, and I'm going through my emotions that I need to go through, you know, my checklist is good, then even you know, I've gone through divorce, I've lost both my parents, you know, going through things like that. I've had some health issues all last year, going through all those kinds of things. If it has to get left at the door, I can't bring it in, do my clients asked about those things? Absolutely. But then I redirect and focus on then people say, Oh, they don't care about you. They don't want to know. Yes, they do. They want to know everything about you. So they have a minute to forget about their lives right under present. Yeah, that's really great. So that leads me to the question, What is your secret sauce? What's your superpower? My faith for sure.

Matthew Landis: 15:49

Tell me a little bit more about that, if you don't mind.

Trina Peckenham: 15:51

I was raised in a Christian home, not hardcore down my throat, anything like that, just you know, there was that element was there. And just, you know, being kind to people, treating others how you want to be treated all those things, there was a point in my life where it's a little personal, but I had really messed up things with my daughter, I was at my lowest, I thought I was never going to talk to her again. It felt like a death to me whatnot. And I just really dove into, you know, my faith and was like, I'm here, I'm on my knees, I will do whatever I need to do, I will follow you, whatever, you know. And when he showed himself to me, and you know, showed me what I needed to do. And I just followed even though it's goes along with trust the process, he was all things good. You know, and I now have a relationship with my daughter. Is it amazing? No, but it's better than it was, you know, and I think everyday for her allowing me to come back and her having forgiveness towards me.

Matthew Landis: 16:51

That's wonderful. It is You seem really happy. You seem like a really happy person.

Trina Peckenham: 16:56

I am, you know, and it's interesting. You know, I'm 52 years old. I tell people all the time, I am loving my life right now, unfortunately, like I said, I've lost both my parents, that's a bummer. But I've got four grandchildren. My relationship with my children is great. I've got the most amazing husband, he's my best friend. He's my person. And I laugh every day. You just have to laugh and you know, don't sweat the small stuff. You can all the crap and the noise going on in the world. It can taint you and it just is poison. And I'm not saying don't listen to it or do it. But once again, you leave it out the door that has no place in our salon industry.

Matthew Landis: 17:37

I love hearing that. Tell me about your favorite client.

Trina Peckenham: 17:40

You know, it's interesting. I don't know that I have a favorite. I do have some special women that come to me. That bring me joy. We laugh we kept recycler girlfriends and we're just having a great time and you know, whatnot. I don't necessarily have like my favorite or my best. I just I really enjoy all of them. I really do. I know that. So like, but I think that's great. I'm having a good time with you. You're not on my books.

Matthew Landis: 18:07

I love seeing how much joy you have on your face when you think about them. Yeah, thank you. That's important. I do a lot less hair than I used to. I do very little now because I do mostly my coaching. But I have a few clients and I gotta tell you, I really miss it. I miss being around my friends every day, I miss being there in person. And I miss throwing that party every day and being the host of that party.

Trina Peckenham: 18:32

That's exactly what it is. It's like, you're here like what are we gonna you know, how are we gonna rock this? What I'm gonna do you know, even they come in for their hair extension appointment. There's always something different I have to do with it. Because I'm putting I'm placing it different or like, what did you like about this last appointment? What didn't you like? How'd everything go? Everything looks great. Okay, good. You know, we just communicate about everything before I get into my rhythm when we start just hanging out.

Matthew Landis: 18:59

I really miss that creative problem solving, you know, someone who did color for a long time. That's, that's a big factor of being a great colorist, I'm sure with extensions, because you're, that's the thing with extensions, right? You're incorporating a lot of different factors, you're you're incorporating your color knowledge, you know, texture, scalp, health, all of those things come into play. It's very, very visual, for sure. Yeah. And it's a lot of creative problem solving, which can be a lot of fun.

Trina Peckenham: 19:26

It can be, and you know, it's challenging at the same time. And there's times that I have to let individuals know, this isn't gonna work for you. I think that this method that I don't offer will be better for you. And then I give them you know, send them on to another colleague with an image. And I know that they're going to be happier over there because my method that I choose to use isn't for everybody. And I think that's something that people need to understand. Don't just put it in it, you know, their hair, it's got to look good. And I think that's where my reputation comes from is that I'm huge in communication, that they appreciate that. I say, this isn't gonna work for you. And I still go by those, those sweets and say hi to them, you know, how's everything going? Oh my gosh, that looks great. Wow, look how long your hair is getting my relationship with them doesn't stop because I always want to be there for them if they need, maybe it's not working out or what have you.

Matthew Landis: 20:28

I love your integrity. It's really incredible. It says a lot about you as a person. I think it also benefits your business in the long run. Sometimes you think, oh, man, that's like half a day that I'm out of getting paid, because I'm not the right fit for this person. But I'm not the right fit for this person. I will tell you, I can count on one hand the number of people that cried in my chair. Now that's not to say there weren't more clients who went home and cried over my career. But the number of really bad experiences that I had doing hair were normally because I didn't listen to my gut. And I went ahead with something that. . . I plowed ahead with something that I knew wasn't the right thing.

Trina Peckenham: 21:10

So same. I can think back to that haircut that now they're calling it like the butterfly or whatever, right where it was all framed and beveled around the face. And I was straight out of school cut my girlfriend's hair like that her hair was super long. I didn't know I was supposed to just do from here forward. But she was done. Everything was terrible. Talk to her again, obviously, let me ask you this. How did you build your clientele? Because you've you've only been specializing for a short amount of time? I mean, for years, how did you build that clientele? Gosh, you know, it's funny, because I kind of thought about that. And one, I think that I just I made sure I had a Yelp page. I made sure I had a my branding was on point, I made sure that it before I even started. It's like all that business stuff had to get done. First, I had a web page, a lot of people were like, Oh, I just do you know, word of mouth. And I'm thinking, Okay, that's good. I don't believe this whole social media thing. I use it. But I have the frame of mind also that if that goes away, how are people going to still know about me? It's promoting myself when I'm out? Or do your hair looks awesome. You know, I see you have extensions. So that can I ask who does then Oh, that's great. Well, I'm training with Reno hair extensions. Not that I'm looking to steal people's business because I don't believe in that whatsoever. I wait for them to come to me. Yeah, I don't know. It just just happened.

Matthew Landis: 22:42

I think it gets easier, the more you do it, right. For most of us, those kinds of things are something that we have to learn. But over time, we just get better at it.

Trina Peckenham: 22:54

For sure. And like I said, you know, overcoming those competence, barriers was a lot knowing that I'm really good at this. And I'm going to show you I'm great at it. I think that speaks a lot for the way I communicate the way I do. I've got contracts that I have them sign, it's a business, I treat it like that. And I think that once that kind of got out, and the people felt that, in my chair, just word of mouth, from that point on word of mouth is everything.

Matthew Landis: 23:27

I love that you really embody your business wherever you go, and whoever you talk to, and you mention it, it's a part of you. There's this idea among the general public that we're all extroverts. And we have a lot of pros that aren't that are introverts and are shy. And so it's definitely something that we have to overcome it being an introvert doesn't mean you're shy. But sometimes I think a lot of the marketing that I see in a lot of the coaching that I do, can be a little bit passive. I love about your marketing is that it's more proactive and it's more assertive, you're not waiting for things to happen. No, you're not building a pretty website and hoping that they come or the same with your Instagram. You're not just putting pretty pictures on there and then sitting around waiting.

Trina Peckenham: 24:15

I love that. Yeah. And that's something to I think, that I've learned through Britt Siva, and I'm sure that you teach on is like with social marketing. I just learned this probably a year ago and and I like it because I feel like it kind of took that pressure off for me having to post every single day and that is your story. Say we're gonna say Instagram or Facebook, your story, the part that plays a little videos or whatever that's for your clients that you already have when you post when it goes onto your feed. That is for your potential new guests. So that's where you're trying to sell yourself and you know, sell your product or whatever it is your service that you're providing.

Matthew Landis: 24:56

Those are really great tips and I love Britt Siva as well. I follow her and listen to her podcasts. So, you mentioned this earlier, but about how do you ride the bumps in the road to success?

Trina Peckenham: 25:06

So all I can say is check yourself, check yourself go down the list, am I what? How am I providing my service? Because as you start to get slow, I mean, we've seen it with COVID all the things, right? And sometimes there's things you're just gonna be slow. And during those times, how can I be productive, whether it's education, get inside your business, make it better every January, I rebrand. This is my second rebranding that I've done since 2018. I just did this last January, or I'll do some updates on my website. Or I'll just add more pictures to you know, your Yelp account or your Google account, you know, things like that. And it's utilizing your time to make your business more productive. You know, instead of just being like, I'm slow, I'm gonna go to the mall and you know, what are I'm just gonna stay home and take another day off. Oh, I only have two fires, you know, no show up for those two clients. I do have a whole full day be there be present, you don't know what's going to come through that door. You don't know maybe one of the your girlfriend's down the hall, she might need your help. I utilize a lot of the my colleagues inside the studio. It's great. And I'll say that about image I love that I still I'm in one of the penthouses they call it which is up front. And I love it. Because I still feel like I'm part of the community, I still feel like I'm in a salon. Because I see the traffic going by and I'm at least at our location, we all help each other out. That's one thing I love about the design of image. It's one about the kind of people that it attracts. And you have Tim and Lisa Mulks. I hear they got an award?

Matthew Landis: 26:43

Yes, they got owners of the year! What made you make the move to image studios.

Trina Peckenham: 26:51

So I was at a fabulous salon, I was really enjoying, you know where I was at when I started to specialize in extensions. And I was doing them the way that our stations were set up, obviously, you know, they were about a station with a parts. And when I would be doing my extensions, you have to make sure there's like no hairs, no crosshairs, everything's really clean. You know, and the people next to me, they're doing their job, you know, they're blow drying, and it's blowing my stuff everywhere. And I just Yeah, and I'm like, this is not working for me. So that's kind of why I was like, I need to move out of this space. And they had just, I didn't even they weren't even open yet. They were like concrete level, the toilet was in my room that I chose. That's always kind of a fun little thing that Lisa and Tim and I always talk about. Yeah, I've been with them since the beginning. It was that that wasn't working for me anymore because of what I was doing. I needed and I wanted that more intimacy with my clients for the prices they're paying. They deserve that they deserve all of me and all of my attention. And not the chaos of a salon. When I worked in a bigger salon and I had people doing hair extensions. Yeah, the blow dryers are blowing things and the beads get on the floor. And it's hard to contain that. And it's also you kind of want to be in your own little container so that nothing unique because you have your little setup. You know, I had to make sure I was in this little box. It just it was just getting too much for me. And it wasn't fair to the other stylists to not blow dry when I'm doing this. That's not realistic. Because I'm not any better than them. It's just my service. That's what I needed. I needed just a very calm environment. As far as wind goes, yeah, there's so many little parts. And you really have to keep that organized. And you have to have a system in order to make that work. And to even make the hair look its best. Yeah, my clients love it. They like it because they don't have the drama of a salon around. They feel very calm. That's one thing I do every year I update my salon room. It's fun, right? I need to change my clients want to change, you know, and I think it's important. So it's always fun to update things. And that feels like a boutique experience, for sure. And they love it. And they love the one on one that they get to get my undivided attention as they deserve.

Matthew Landis: 29:16

So tell me what the future looks like for you, Trina.

Trina Peckenham: 29:19

I feel my best right now. And I'm just I'm rocking it, rock it every single day. And I always use my word future tripping and I'm not gonna trip out on my future like, oh, gosh, you know, I don't have much of a retirement. You know, that's kind of where I'm at my life. And I will say this to the young ones. Start a retirement account of some sort. I didn't do it. And that's another reason you know, I just, I have all my systems in place and just really trying to focus on that so that I don't have to do this when I'm 80 I think you know that it's funny because I don't think I'm ever going to totally stop. I think I'll always do one day because it's kind of like my little thing getting out hanging out kind of thing. But I also said if I did get out of it, and retire, years from now, I don't see anything happening in the next 10 years for sure. But I think I'd maybe go work in a florist or something because you're still kind of doing that same thing. They don't talk to you. So that's nice I could just, you know, experiment. I for sure see another 10 years for sure. Another 10 years while my body is strong. My mind's Great. I'm full of life. And you know, yeah.

Matthew Landis: 30:40

Thank you so much for this conversation. Trina, how can our pros find you?

Trina Peckenham: 30:44

I'm at Renohairextensions.com. That's my website. Obviously, at IMAGE Studios located in Reno. My Instagram handle and my Facebook handle are both reno hair extensions as well.

Matthew Landis: 30:57

I love your Instagram handle when I was looking you up, because I'm like, it says exactly what you do. And where you do it. That couldn't be more brilliant.

Trina Peckenham: 31:04

You know, and I have to give credit to one of the past owners of the salon, you know, when I was opening it up thinking of different names and whatnot, she, you know, she's done tons of business coaching and amazing woman and she just kind of was like this is when people put in where their location and what they need. You want your name to say that I'm like, okay, that no brainer.

Matthew Landis: 31:28

Yeah, that's smart, very smart.

Trina Peckenham: 31:31

And I want to give it up to her because she

Matthew Landis: 31:34

That's tremendous gratitude for a lot of people that it sounds like it really helped you be the person that you are and get you where you are today.

Trina Peckenham: 31:42

Yeah, you know, the one thing I want to kind of close on for me is, you know, I was listening to Brett's event the other day, and it's sad. But in our industry, I guess there's, she's noticing kind of a divide happening, where we're not having that community anymore. And I just encourage everybody to don't be a follower, you know, do what your heart wants. We're not in competition, we're here to learn and grow from one another. I try to teach people all the time, you know, or it's like, or learn, I want to do, uh, you know, one of my colleagues rooms yesterday, it was like, hey, you know, we're trying out this new technique. What are your thoughts on it? What are you experiencing? You know, and we just kind of chit chat about it and got some colleagues that, hey, you know, are you interested in sharing your knowledge? And there was a point years ago, where I was like, Oh, well, I need to charge for that, you know, and it's like, yesterday, when I was having this conversation, I was like, No, you know, I would love I'd love to teach you. Because if we don't, there's still going to be errors happening. They're hungry, they're hungry to learn. And you know, these young ones, I want to be a part of that for them, sharing my knowledge that knows who she is. I've learned.

Matthew Landis: 32:54

That's always been my philosophy is share your knowledge, share your experience. And I think that that Karma comes back to you. And I think that you are an example, that if you want a sustainable, long career, happy career career filled with joy, then fill it with gratitude, and love and that is what will sustain you.

Trina Peckenham: 33:16

Yeah, for sure. 100%

Matthew Landis: 33:19

Thank you so much.

Unknown: 33:20

Thank you. Thank you so much for joining me for this episode of The VIP Suite. I'm Matthew Landis and I hope you found the insights and inspiration shared today truly valuable for your journey as a solo entrepreneur, and independent beauty, health or wellness professionals. Don't forget to follow us on Instagram at @IMAGEStudios360 And if you enjoyed this episode, don't forget to subscribe to The VIP Suite on your favorite podcast platform so you never miss an opportunity to connect with our vibrant community and to discover more incredible stories and strategies. We love hearing from our listeners if you have any questions, topic suggestions or want to share your own success story. Feel free to reach out to me at matthew@imagestudios360.com Remember dear listener, you are the heartbeat of the beauty, health and wellness industry. Your dedication and passion make the world a better place one client at a time keep shining, keep growing and keep making a positive impact. We'll be back with more engaging conversations and valuable content in our next episode. Until then take care stay inspired and continue to create your own VIP suite. For more information about becoming a part of the image studios luxury Salon Suite community, visit our website at imagestudios360.com